Did you know?
Arrocding to The National Association of REALTORS and Google Inc.
Nine in 10 homebuyers today rely on the internet as one of their primary research sources and 52 percent turn to the web as their first Step.
Real estate related searches on Google.com have grown 253% over the past four years
69% of home shoppers who take action on a real estate brand website begin their research with a local term, i.e. “homes for sale Washington, MO” on a search engine
52% of actions on real estate brand sites come directly from a local search on a search engine
YouTube Is the Top Video Research Destination for Home Shoppers surpassing Brokerage Websites and Google Video.
77% of first-time buyers drove by a home viewed online
75% of senior homebuyers go online to search for a home and the “retirement home” category is rising in searches.
New homebuyers place emphasis on virtual tours and videos showcasing properties and communities.
TV, billboards, and print channels play a minimal role in research and decision-making.